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January 19 2018  SpanishSpanish

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Empleo: Social Media Analytics Manager (TSB/1117/107273):TSB

La descripción del trabajo.:


Social Media Analytics Manager (TSB/1117/107273)

Job ID : 159406253
Job Views : 3
Location: London,
Job Category: Sports
Employment Type: Full time
Salary: per year

Job Description

TSB's social team are a fun, passionate and committed bunch - we like to work and play hard. We are looking for an equally passionate individual to join our team of six as Social Media Analytics Manager.
This role will support the team specifically the Head of Social delivering success and meeting strategic objectives across all social channels through the capture, reporting and use of social data and insights. What do we mean by that? Well, your time and expertise will be to put the use of social data on TSB's strategic map - demonstrating how the voice of the customer can drive strategic insight and how use of paid can drive marketing effectiveness, which means - plenty of excitement and variety to keep you on your analytical toes and lots of room for development. The successful candidate will manage our social data strategy, delivery of KPIs and operational rigour to mitigate risk. Your insights will develop our approach for all social channels in a manner that drives audience engagement and growth while staying true to our values as a Challenger Bank. We need someone who is going to be proactive, a real doer but brining a fresh and creative approach to the way we use social data within the Bank.
Core purpose of role:

•To configure and proactively monitor multiple Social Media data streams, to provide an up to the minute picture of the Bank's engagement in these channels and the associated sentiment.
•To own responsibility for access to our channels and our paid dashboards and act our gateway to risk management
•To define an effective suite of Social Media specific KPIs and monitor TSB's trajectory as well manage the social media budget in line with delivering against the KPIs
•To analyse multiple input sources (including 3rd party data and data from other teams across the bank) and ensure we have a strong narrative and understanding of how social media fits in to the Bank's objectives.
•To be accountable for our paid strategy working with our agencies - ensuring that we are applying platform best practice and using previous learnings to enhance our media effectiveness.
•To manage all of our agency relationships where data is concerned (360i, Legend Engage and Brainlabs)as well as manage our data tech stack
•Report-on and present actionable Social Media insights, in order to allow TSB to adapt strategic direction and make data driven decisions. Reports include and are not limited to the following mandates:
Weekly reports for use within the social media team
Monthly report on social buzz and KPIs
Digital complaints committee reports
Weekly social sales
Bank Executive Committee updates
Quarterly social review working with our data agency
Ad hoc campaign reviews

The successful candidate will:
• Have a detailed understanding of Social Media monitoring, paid Social, and the use of analytics and indicator data in these contexts
• Have a detailed understanding of how Social Media monitoring can be used to support key company objectives
• Be experienced in statistical analysis & data manipulation and writing/enhancing queries (Must have Brandwatch experience).
• Be experienced in developing & presenting to senior stakeholder with reports and dashboards for both business and technical audiences.
• Be experienced in analysing Social Media campaign data and developing recommendations for future enhancements (Must be a whizz at excel, power point and social tech)
• Have experience in launching new products and services across multiple Social Media channels
• Have a detailed understanding of how Social Media analytics can be integrated with, or used in conjunction with, other analytics focus areas (e.g. web analytics, fraud analytics)- owning risk and access to our social platforms and ensuring we keep to the business requirements of managing risk.
• Understand the impact of campaigns across Social Media channels and be able to report on campaign to various stakeholders. Control our budget against campaign activity to ensure we are spending against the objectives we set out.
• Understand the impact of sponsored events across Social Media channels
• Understand the UK retail banking competitive landscape, recent industry developments, and the context of Social Media in relation to these
• Be a creative thinker, ready to ideate on Social Media and drive actionable insights for TSB
• Contribute to developing innovative thought leadership and the creation of "points of view" on Social Media topics


•Demonstrable Social Media experience, of which at least 2-3 years should be hands-on experience monitoring multiple Social Media platforms, and performing various analysis activities
•Strong data manipulation, reporting & analysis skills
•Experience in day-to-day configuration of one or more Social Media monitoring tools such as Radian6, Crimson Hexagon, Sysomos, Brandwatch etc
•Experience of creating data driven insights from multiple sources
•Detailed understanding of how Social Media Analytics can be used to achieve company objectives
•Experience of defining & creating stakeholder reporting packs and dashboards for both business and technical audiences
•Structured approach to content & comms
•Excellent communication & stakeholder management skills
•Collaborate effectively with the Social Media Campaign Manager to support development of campaign KPIs and assess campaign success
•Must be organised with a eagle eye for detail and strength for telling powerful stories.
•Must be a team player and relentlessly proactive in building cross functional relationships
•Must be flexible and agile in delivering reports/insights when needed.


At TSB, we believe businesses need to reflect the communities they serve. This is why we have a long-term commitment to diversity and inclusion.. It's important to us to make sure we bring the best talent to our business, regardless of characteristics such as race, gender, disability, sexual orientation or social background. Our focus on diversity and inclusion is a key part of how we support and develop the people who work here. It helps us build a stronger culture where no matter what background you come from you feel valued and confident in bringing your whole self to work.

Achieving TSB's vision of being different from day one, bringing greater competition and local banking back to the High Street is dependent on our colleagues demonstrating our core values. We will assess and hire individuals who demonstrate and support these values which can be found on our TSB careers site.

Job Category:
Brand and Marketing


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Categorí­a del Empleo: Otras [ Ver todos Otras  ]
Requerimientos de Idioma:
Tipo de Empleo:
Sueldo: No especificado
Titulación: Sin especificar
Experiencia: No especificado
Localización del Empleo: otro
Tipo de empresa Empleador
Día de envío: 2017/12/14 / Viewed 2 times
Información de Contacto
Empresa: TSB

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